Guidelines for Writing Job Adverts

The way you present your vacancy to students and graduates is critical to attract the right kind of interest. Competition among graduate recruiters is strong, making it vital to ‘sell’ your organisation and role to this audience. If you have not written a job advert specifically for students and graduates before then please follow the guidelines below or  contact us for further help and advice.

  • Capture your audience by using easy to understand but interesting wording that will entice and encourage applications. Consider the search terms and language that applicants might use to find your job
  • Try not to use too much technical jargon or complicated wording – keep it simple
  • Outline clearly the benefits including salary, training and progression opportunities. Don't be tempted to leave it vague, e.g 'competitive' as this will put students off.
  • Provide a brief summary of your company and what it’s like to work for, such as the culture, size of team and working environment
  • Stress what is unique. Try to emphasise what makes your job and organisation interesting and special
  • Explain what you’re looking for in applicants – specific qualifications, relevant experience, and personality characteristics – without being too generic
  • Describe the type of person you are looking for e.g. ‘you will have a positive attitude and be customer-focused’. It is important to clearly list all the essential skills that you require so it will increase the ‘relevance’ of your advert in the candidates search results
  • Give applicants clear guidelines on how and where they can find out more information, a link to your website and clear instructions about how to apply